10 Best Social Media Automation Tools in 2023

The world of social media has now become very competitive. Every user, creator or brand is fully occupied with increasing their reach and followers by posting, engaging, tracking mentions and utilising data analytics on every social media platform.

What if we say that all these processes can be automated without worrying about anything? In 2023, you don’t need to worry about handling your social media accounts. Nowadays, multiple social media automation tools manage your social media activities, such as replying to common questions/messages, scheduling posting, analysing data, optimising growth strategies and much more!

If you are someone who wants to upgrade their social media game using automation tools, we are here to help you! In this article, we have listed down the top 10 best social media automation tools in 2023. Let’s explore each of them:

#1 FeedHive

Leverage the social automation game with the power of AI using FeedHive. It is a powerful automation tool that efficiently completes your job beyond expectations. It is a feature-packed platform having features such as scheduling, social inbox, FeedHive AI, Analytics, Collaboration, Research and many more.

The sole purpose of FeedHive is to elevate your social media account performance without you doing the extra work. Its AI feature can generate relevant hashtags, suggest engaging captions, auto-reply to messages, etc. You name it, and FeedHive has it!

Pros:

• AI Writing Assistant: Coming up with new and compelling content is challenging. FeedHive helps you in creating excellent writing content, research hashtags, analyze competition via AI.
• Automation: Add triggers, and create follow-up messages and comments in just one click.
• Social Inbox: All the replies, comments, and mentions are available in a single window. You can also auto replies.
• Collaborate: Bring together all the team members in one place for all the social media accounts. Micro manage task and create workflow approvals.
• Unlimited: You can have unlimited automation, scheduling and content creations.

#2 Sprout Social

Sprout Social is one of the most popular social media automation tools. Known for its scheduling and growth strategies features, it has all the necessary features.

Pros:

• Customer Centric: You can create chatbots, Social CRM and review notifications from customers. This feature helps you in being in touch with your fans & customers.
• Analytics: Get competition and performance reports and filter out essential details required for your growth.

Cons:

• Features are mainly for small brands and agencies. Individual creators will not find it very helpful.

#3 Agorapulse

Popularly known for its 30min customer service response time, Agorapulse offers some exciting features. It comes with a 30days free trial, so you can test it well before entering the driver's seat!

Pros:

• Organised Inbox: Label your categories, inbox chat assistant and reply to the common questions; all can be managed in one place.
• Scheduling: Schedule upcoming content across all social media platforms.
• Custom reports: Analyzes your competitions and generates custom reports of gained or lost followers.

Cons:

• Limited features, suitable for brands and agencies looking for basic automation.

#4 TailWind

Looking for an automation tool for social media content creation? Tailwind is for you! It is platform focuses on optimising content, planning and scheduling.

Pros:

• Social media plan: TailWind customises your growth plan as per your business requirements.
• Email Marketing: Using TailWind, you can increase your followers using automated email marketing.
• Optimisation: Increase your reach with optimised posts, hashtags and recommended captions.

Cons:

• It has some limited features and focuses mainly on content creation.

#5 Sendible

All-in-one social media automation tools have features like scheduling, collaborations, analytics and much more; Sendible is a strong player.

Pros:

• Bulk Publish: Using Sendible, one can schedule or publish content individually or in size.
• Collaboration: You add your teammates on the platform to interact and increase productivity.
• Social listening: Collect data about the particular industry. Trending hashtags, songs and keywords in a single click.

Cons:

• Pricing is high. Features are less useful for individual creators.

#6 Hootsuite

Are you looking for a social media automation tool for social media marketing? Hootsuite is a great choice! Along with some general automation features, you can manage your advertising.

Pros:

• Social Marketing: You can add, create, and manage your social media posts and ad campaigns.
• Social Commerce: Manage your customer's messages in bulk.
• Customer care: You can connect with your customer all across social media and provide them with exceptional customer service.

Cons:

• Focus mainly on advertising and scaling sales.

#7 Buffer

Buffer is an automation tool that focuses on growing your followers base organically. It has all the required features, like publishing, collaborating, analytics, etc., that help you in social media growth.

Pros:

• Custom Landing Page: You can build a customised landing page for your visitors using Buffer.
• Analytics: Short and to-the-point reports help schedule posting and engage with the followers.
• Collaborations: You can onboard your team and divide workload by approval flows and micromanagement.

Cons:

• Although it has multiple features but is limited to a certain extent.
• AI features are minimal.

#8 Later

Later is an excellent tool for social media automation in 2023. It comes with beginner-friendly features for scheduling, analytics and content creation.

Pros:

• LinkedIn Bio: It has a dedicated feature for writing creative LinkedIn bios.
• Scheduling: You can schedule your posts, stories and reels and auto-publish at a specified time.

Cons:

• You can handle limited social media accounts.
• AI & Automation is not available.

#9 Loomly

Loomly is a hybrid version of managing both paid and organic social media. Users can use it to automate their advertising journey.

Pros:

• Guided Posting: Loomly advises users on how to create an organic post and grow their audience.
• Ad Campaigns: Users can create ad campaigns, boost posts and schedule them using Loomly.

Cons:

• Limited features and a bit pricy.

#10 Coschedule

A simple yet powerful schedule automation tool for social media, known as Coschedule. It helps you schedule and organise all your social media content in one place.

Pros:

• Great Calendar Scheduling: The most rated feature of Coschedule is organising all your social media posts and marketing campaigns in a single place.
• Suggested Headline: Grab visitors' attention by optimising your post’s headline using Coshedule Headline Studio.

Cons:

• Focus mainly on scheduling features. Other social media automation is limited.

In a Nutshell

As of now, we have walked you through the journey of exploring the top 10 best social media automation tools in 2023. Every automation tool has some unique features and some limitations too. You can choose any of them as per your requirements, but if you are looking for one single device that can do all your social media task and optimises it with AI, FeedHive is the best option available in the market. Checkout FeedHive to explore its features.