While scrolling on social media platforms, Have you ever noticed a few profiles having thousands of followers promoting some kind of brand or product? Most probably, you would have seen it and that’s influencer marketing.
Nowadays, influencer marketing is at its peak and brings more results than any other marketing strategy for businesses. It’s the perfect time to use influencer marketing to grow your business to new heights. Let’s better understand influencer marketing and how to create an influencer marketing strategy for your business.
As social media reach is increasing daily, creators, bloggers, and digital content producers focus more on connecting with their followers personally. They produce content that is highly relatable and grabs attention and retention. Such content gains the trust and loyalty of the followers. When their actions or statements influence most of their audience, they can be considered as influencers.
Now brands contact these influencers to promote their brand’s services or products. They use influencer audiences to connect with them and market their products more naturally. Influencer marketing allows businesses to tap into the existing relationships between influencers and their followers.
Influencer marketing is much more powerful and effective than traditional marketing. Let’s discuss some quick benefits of influencer marketing.
While influencers can bring a lot of business to you but selecting the right influencer is the actual game. Influencers offer multiple marketing variables, such as reach, engagement or cost. Let’s understand different types of influencers.
Mega-influencers: These influencers have millions of followers on social media platforms like Instagram, YouTube, and Tik Tok. They often have a celebrity status and can charge high fees for brand partnerships.
The second type of influencer is the macro-influencers. They have fewer followers than mega ones, but still, the numbers are huge. They usually have niche audiences and are more valuable and cost-effective than mega-influencers.
The upcoming rising stars with highly engaging audiences are referred to as Micro-influencers. Brands love them because they are passionate about their niche and have highly active followers. They have a high chance of conversions through influencer marketing.
Having a small follower base, usually less than 10k, comes under Nano-influencers. Their followers are mainly known ones, friends and friends of highly engaging friends. Small brands prefer them to test and promote their newly launched products.
Industry experts are influencers who have established themselves as an industry's authority. They may not have a huge social media following, but their peers highly respect them and can be influential in their field. Brands use them to promote their high-ticket value products.
Influencer marketing may sound promising and easy to execute, yet you need a proper marketing strategy to get the best results. Every social media platforms have different type of influencer, and the same influencers have a diverse audience from platform to platform. Finding the best influencer can only be done through the right marketing strategy. So, Let’s create an influencer marketing strategy in just 5 simple steps:
Every business has some set of audience that brings business to them. The first step is to find out where they are most active on social media. What is their interest, and who do the majority of users follow. This helps you filter out the influencer with the same niche as your customers.
As we have already discussed, you may find different types of influencers in the same niche. So, it's important to know your marketing budget; depending upon the budget, you can choose the perfect influencer for your business.
After you have chosen your influencer to partner with, the next step is to develop a content strategy. Based on followers' emotions and hook points, creating content that aligns with followers and the brand message is important. You can create various types of content like, social media posts, blogs, videos, etc.
Once you have figured out the content for marketing and launched your campaign, the next step is to define some metrics and goals from the particular marketing campaign. This could include metrics like engagement levels, reach, and conversions. By these metrics, you can quickly evaluate the performance of the marketing.
After completing a marketing campaign, the next step you should do is track the result. The metrics we set in the previous step will help in analyzing where things went wrong, the scope of improvement and where to focus more. In this way, you can optimize your future influencer marketing campaigns.
The new era of marketing is here, “The Influencer Marketing.” Social media has become a powerful tool to promote businesses and brands. Understanding how influencer marketing works and creating strategies around it can make anyone stay ahead in their industry.
