The current market value of artificial intelligence is up to $100 billion and is projected to reach twenty times by 2030. AI technology is evident in every industry, from medical diagnosis to marketing campaigns. But regarding digital platforms, if you are wondering should I use AI for social media, then don't think twice.
The AI market size for social media is expected to reach $3.7 billion by 2026, indicating the growing importance of AI in this sector. So, if you do not master it, you'll stay behind the competition. That's why, in this article, we will clarify all your concerns about using AI in social media by stating its benefits and drawbacks. So let's jump right in.
Major platforms, like Facebook, Instagram, Twitter, LinkedIn, etc., use AI for various purposes. For instance, Facebook uses advanced machine learning to deliver content, manage analytics, face recognition, and advertisement campaigns. On the other hand, Snapchat uses AI to recognize your facial features and provide filter suggestions.
Similarly, LinkedIn provides job suggestions and people you should connect with and serve specific content in your feed, all with the help of AI. These are just a few examples of how the world's most famous digital platforms use AI. So it is obvious that you should also use AI to excel in the market. Below we are going to mention some of the benefits of using AI for social media and some of its limitations as well, so stick to the end.
More than 80% of marketing experts use some form of AI in their marketing efforts. The reason for this is clear enough, using AI for social media provides them unimaginable benefits that can't be ignored. From Ideation to unique visuals, it can help with everything. Here are some of the common benefits of using AI for social media,
One of the amazing benefits of using AI for social media is that it can help boost your brand's engagement. In social media, it's challenging to maintain your audience's attention indefinitely. But gone are those stressful days. In the reign of AI, everything becomes easy.
You can use AI tools to analyze data faster than a speeding bullet, personalize content precisely, and predict audience behavior more accurately. For instance, with FeedHive, you can track your follower's growth and engagement directly; it helps you identify what time to post, which post is driving growth, comparisons of analytics, etc.
AI algorithms are designed to provide tailored content to specific audience interests and needs. Its recommendation engines use data from browsing history and search queries to make personalized content for each user. People like personalized approaches, and it can't be possible for a human to analyze thousands of people and write a content piece everyone can relate to.
AI chatbots provide instant responses to customer inquiries 24/7 without human interaction. Whether you are a brand owner, social media influencer, or marketer AI, chatbots can make your customers feel like they are receiving personal attention and help enhance customer satisfaction and loyalty. With the help of AI now, your customer won't have to wait for so long, and you’ll not miss a sale because of your oversleeping.
When you are a social media user, content scheduling, social listening, content creation, and analytics management costs you sleepless nights and big bucks. Sometimes you might suffer from writer's block, procrastination, or other health problems, and it'll become difficult to show up daily, make content, engage with the audience, etc.
In this situation, AI is always there to save your day. The mind-boggling benefit of using ai for social media is that it will generate hundreds of viral content ideas daily.
In this ever-evolving landscape of social media, the emergence of AI has become the beacon of hope for those seeking to leverage their social media efforts and want to stay ahead of the curve.
Yet, despite its allure, the use of AI for social media will also come up with some potential disadvantages. As we have delved deeper into this topic, we must also explore some pitfalls and drawbacks of using AI for social media.
Technology has made life easier and more convenient, but excessive dependency comes at a cost. As you cede more control to AI, you’ll risk losing the ability to make independent decisions and creative thinking. Using AI in every social media aspect sucks your creativity. It’ll lead to a loss of skill and knowledge directly.
We are at risk of losing 85 million jobs globally by 2025. The instant shift towards automation and AI-driven processes brings millions of human job losses. Because machines are becoming more sophisticated and fast and companies don't feel the need for hand labor. Indeed using AI for social media is cost-efficient, but it took the job of many writers, VAs, copywriters, and social media managers.
One of the biggest drawbacks of using AI for social media is that AI is not always efficient at providing data. Famous AI language models such as GPT are often trained on incomplete data. For instance, GPT can only provide information till 2021, and it can lead to inaccurate or inappropriate data.
It is the most underrated disadvantage of using ai for social media but the most dangerous. Social media has emerged as a place for human interaction. But now, every digital platform is at the complete mercy of bots. Whether it's customer support, virtual assistants, or content management, AI has taken over everything. People have become lazy or complacent because AI is doing everything for them.
In this fast-paced world of social media, being a ghost after creating an account is the surest way to be left behind. Consistency is the only way to success, but let's face it, you can't be present on digital platforms all day long, nor do you always have the time and energy to post daily or respond to customers' questions promptly. That's where AI chatbots come to save your day.
No, we are not talking about Chat GPT because it is not specifically designed for social media management. But it's about FeedHive that can help businesses maintain a constant online presence and engage with their audience. It provides you with all the benefits of using AI for social media.
It helps you create content, schedule posts, send automated messages, provide personalized recommendations, and take care of your daily tasks. By partnering with a trusted AI provider like FeedHive, businesses on social media can unlock the full potential of AI chatbots.
After this deep dive into the world of social media, you must have an answer about whether should I use AI for social media or not. The benefits of using AI in social media are irresistible. But it's crucial to acknowledge its drawbacks as well. As this technology continues to expand rapidly, it will transform everything in the upcoming years, and if you know how to use AI, then opportunities for you will be endless.
