In an era where video content reigns supreme, it has become imperative to encapsulate your brand's essence through a flawless brand video. A brand video is not just a mere promotional piece but a captivating medium showcasing your brand's heart and soul. It highlights your core products, services, and the people behind them.
Almost 82% of global internet traffic comes from video streaming. With such a staggering statistic, it's clear that video marketing is an incredible tool for reaching a vast audience online.
You have spent substantial financial investment, countless sleepless nights, and months of unwavering dedication crafting your brand. That's why your perfect brand needs a perfect video stating all your expertise. But there is a complete strategy behind making one.
And if you also want to know how to create a brand video that perfectly resonates with your product, then we have a treasure to unlock. We step in to guide you through the art of creating an impactful video for your brand. So, let's explore everything you need to know about it.
Before starting our journey on how to create a brand video, it's crucial for you to familiarize yourself with the different types of brand videos available. This understanding will empower you to choose the most suitable approach for effectively conveying your brand's message. It will help you make an informed decision about the type of video your brand needs.
Brands' storytelling aims to evoke emotions, create connections, and leave a lasting impression on your viewers. It requires you to communicate your brand's history, values, mission, and unique identity. You can make such videos in the form of short documentaries and archived videos and photos.
These videos are also called explainer videos because they require you to explain your products briefly. Almost 96% of consumers prefer to learn about a brand's product by watching its explainer videos. They help your viewers to learn about your product and services.
66% of consumers worldwide prefer to watch testimonial videos before making their buying decision. That's why you just don't have to explain your products or services, instead, bring them to life and demonstrate their true potential through testimonial videos. Sharing real-life accounts of satisfied customers is essential to build credibility and authority.
Now that we have explored three crucial types of brand videos, it's time to dive into the process of creating your own. Crafting a brand video that captures attention and engages viewers requires careful planning and execution. Here are some key steps to guide you in how to create the brand video:
A journey of a thousand miles begins with a single step. Similarly, defining your creative direction is the first step in creating a captivating brand video. Just as a compass guides explorers through uncharted territory, a clear creative direction will steer your brand video toward success. Defining your direction lays the foundation for a purposeful and impactful brand video.
No matter how better you know your brand, you always need an expert to write about it perfectly. In the context of a brand video, the right words can transform visuals into a meaningful narrative that resonates with your audience. By enlisting the expertise of a skilled script writer, you can ensure that your brand's message is communicated effectively and artfully.
The visuals play a pivotal role in conveying your message. To ensure your brand video stands out and captures attention, it is essential to enlist the expertise of a professional videographer. You only have one chance to make a first impression, so avail it with a perfectly crafted video with breathtaking images and stunning video quality.
Above are the universal principles every brand should consider when creating a video. However, if you specifically want to know how to create a brand video for video ads, here are some key considerations:
If you're eager to know how to create a brand video that stands out from the competition, it's crucial to consider social media as a pivotal aspect of your strategy. And Youtube is the best among them. YouTube has a unique audience that has its own preferences and viewing habits. So, take the time to research and understand the demographics, interests, and trends of your brand's viewers there. This knowledge will help you tailor your brand video to engage this audience effectively.
Thumbnails are the first thing viewers see when browsing through YouTube. So, you have to create visually appealing and attention-grabbing thumbnails that accurately represent your brand's content. Use high-quality images and clear branding elements. You can use websites like Pexels, Motion Array, and Epidemic Sound that offer a wide range of free stock videos that you can download and incorporate into your video.
YouTube viewers appreciate content that is informative, entertaining, and valuable. Focus on creating your brand videos that provide helpful information, and align with your brand's identity and values. Aim for a video length that holds viewer interest throughout, and try to keep things concise.
Another benefit of YouTube is that it offers various opportunities to reinforce your brand's identity. Remember to consistently include your brand's logo, colors, and visual elements throughout the video. It will help reinforce your brand recognition and create a cohesive experience.
Take advantage of YouTube's analytics tools to gain insights into your brand video's performance. Monitor metrics such as views, watch time, engagement, and audience retention to understand how viewers interact with your video. This data will help you optimize future videos and refine your YouTube video strategy. You can use AI tools like FeedHive to analyze all the stats and metrics.
Creating a brand video is not merely a solution; creating an engaging one is the key. To achieve this, you must incorporate the steps mentioned in our article. However, creating a brand video is just one part of the equation. To truly engage your audience, it is essential to maintain consistency across YouTube and other social media platforms.
But if you struggle with maintaining consistency on YouTube or other platforms, a helpful tool like FeedHive can be invaluable. FeedHive allows you to schedule your content in advance, helping you to plan and organize your monthly schedule effortlessly. Now you can unleash your creativity and create brand videos like a seasoned professional.
